What determines success for Las Vegas events? Super Bowl 58, held at Allegiant Stadium on February 11, achieved all sorts of superlatives, including an estimated 330,000 people visiting for the weekend and an estimated net spending impact between $500 million and $800 million. Gamblers in Nevada wagered a record $185.6 million on the game, up 21% from the previous year, and Harry Reid International Airport screened on all-time single-day record of 104,000 passengers the Monday after the game. And Las Vegas’ first Super Bowl was the most watched TV program of all time, averaging 123.4 million viewers across all platforms and elevating the tourist destination’s already impressive global awareness.
