Fontainebleau Las Vegas appoints four key executives

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Fontainebleau Las Vegas has announced appointments of four key executives in its marketing and security divisions, three of whom are in-house promotions.

Kim Virtuoso has been promoted to chief people officer. She joined Fontainebleau Las Vegas in 2022 and has been instrumental in the resort’s talent-acquisition and culture-building processes, including the recruitment of thousands of employees prior to opening. Virtuoso brings more than a decade of leadership and expertise to her role, having previously served in HR executive roles on the Strip; she is also an instructor at the University of Nevada Las Vegas.

Lori Kobashigawa has been elevated to senior vice president of marketing and innovation, a role in which she oversees all planning, development, and execution of the resort’s marketing and branding. Kobashigawa joined the resort as vice president of digital, e-commerce, and innovation, bringing more than 20 years of digital-marketing experience. According to Fontainebleau, she’s recognized as a leader in the loyalty, performance, and social-media-marketing sectors, cultivating many first-to-market and paid-media campaigna.

Mustafa Jamal has been named senior vice president of security and investigations, bringing 15 years of global expertise and experience to his role overseeing security strategy, including surveillance, investigations, compliance, risk assessment, emergency preparedness, and management of the resort’s security personnel. Jamal most recently served as vice president of security and investigations for Baha Mar Resort and Casino in Nassau, Bahamas, overseeing a 2,200-room hotel-casino with more than 4,500 team members. He also previously spent nearly 10 years in resort security on the Strip.

Sheila Tuzon, Fontainebleau’s previous executive director of relationship marketing, has been promoted to vice president of loyalty and database marketing. She spearheaded the Fontainebleau Rewards program and is responsible for all loyalty and customer-relationship strategy and execution, including all aspects of the direct-marketing program and the implementation of the resort’s marketing automation technology.

Tuzon joined Fontainebleau Las Vegas in December 2022, following a tenure in marketing operations at Amazon Web Services. A UNLV graduate, Tuzon has served in multiple marketing roles throughout her 15-plus-year career on the Strip.

“Leveraging diverse skill sets, placing key executives in pivotal roles, and elevating internal talent are paramount as we strive to create an unparalleled guest experience at Fontainebleau Las Vegas,” said Fontainebleau Las Vegas President Maurice Wooden.

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